Jody Boyles makes sure Sparus clients know that someone understands their business.
He learned to sell by managing large corporate accounts for a national transportation company. The method was simple: understand how the client measures success before you offer anything.
When he joined Southern Cross in 2010, the company had no sales function; It had grown entirely on the strength of its work. He and one colleague built the sales organization from scratch, going out to clients the same way he always had. Not pushing a service. Sitting on the same side of the table and asking the right questions.
What followed was a deliberate expansion: new lines of business, deeper existing relationships and a growing client base across the country. A major utility called with a problem in early 2018. The team responded, executed and earned the right to stay. That relationship has grown year over year since.
Today, Jody leads an experienced commercial team backed by a sales operations and marketing function that drives everything from client proposals to the Sparus brand. He believes the company is still early in what the market can support. The full spectrum is within reach — from the technician doing the most essential work in infrastructure to the project controls team managing a complex capital program. The work to get there is already underway.
Bachelor of Science in public relations and marketing, Appalachian State University, where he played college baseball.